Most brands are built for launch. Few are built to last.
Start & Scale A Brand With Soul™ is a six-week, one-on-one immersion that turns your brand strategy into a marketing ecosystem built to scale. Working with Rachel, you co-create your structure and systems using the 6C Start-to-Scale Framework™.
WHERE YOU ARE
Your brand is beautiful. Your story is soulful. The launch landed. Press covered you, influencers posted, you got your first customers. But when the buzz faded, you were left with one question:
now what?
You know you have to maintain momentum, but it’s more difficult - and more expensive - than you thought it would be. There are so many competing priorities, and there’s only one of you. If you don’t figure this out soon, you’re afraid you won’t have enough to keep going.
Here’s the truth: the launch is a moment, and moments end. What you need now is the strategy, structure, and systems that sustain momentum, build your brand, and bring in the right customers.
That is what this immersion builds.
Inside the immersion
The 6C Start-to-Scale Framework™
Six modules, each one building on the one before it, turning fractured marketing into a flywheel.
What You Walk Away With
The Strategy, Structure, and Systems
Your cultural positioning
Clarity on where your brand fits in culture, your cultural positioning statement, and core cultural narratives you can own.
A community strategy
A clear map of your core customer, who influences them, where to find them, and how to engage them.
A content strategy with KPIs
Defined content pillars mapped to your customer's readiness to buy, and measured against real business outcomes.
A channel matrix built for your brand
Where to show up and what each channel is meant to do, each one mapped to a goal.
A campaign framework
A four-phase approach that builds anticipation, converts, and amplifies your brand.
Your marketing infrastructure
Your marketing operating system - the flywheel that keeps the brand in motion long after launch.
Who You Are
A leader with a vision
You are a founder, CMO, or small marketing team leading an early-stage beauty, wellness, or lifestyle brand. You have done the hard work of building the product and bringing the brand to market. What you need now is the infrastructure to scale it.
You already have
- A finished product in market
- Clear positioning and a defined point of differentiation
- A fully developed brand identity
- A clear understanding of your target customer
- A product, pricing, and distribution plan, even if it is not fully realized
This isn't the right fit if
You are still defining your product, positioning, or brand identity
Please see Brand Development ServicesYou have not launched yet
Please see Go To Market ServicesYou want someone to run your marketing for you
Please see Fractional CMO Services
After the immersion
A Brand With Soul
After the Immersion, you will understand your brand, your marketing, and the impact you're here to make with new clarity. You will know exactly where you fit in culture, and how to earn relevance by being unmistakably yourself. You'll understand your customer at a deeper level, and how to build a community that belongs with your brand. You'll craft content that resonates at every stage of your customer's buying journey. You'll know where to show up, what you look and sound like when you're there, and which platforms to stop wasting money on. You'll create campaigns that draw in the right audience, and turn strong content into evergreen assets. And you'll run your marketing as one integrated ecosystem, not siloed tactics and scattered efforts.
Revenue and repeat purchases will be your proof. The right customers will find you, the right retailers will want to carry you, and your brand will look, sound, and feel cohesive across every touchpoint. This is a brand with soul.
Testimonials
The launch exceeded our expectations. Of all sales so far, 40% have been new customers. This product has absolutely repositioned us as leaders in biotech innovation. We couldn't have done this without you.
The 6C Start-to-Scale framework is amazing. A lot of companies would pay a lot of money for this. It's so succinct, so clear, so organized. It's exactly the way my mind likes to work.
Rachel offers a unique talent to draw out the very best of a brand. She was instrumental in setting up our brand for our next level of growth.
The Engagement
A six-week, 1:1 immersion to custom-build your marketing infrastructure, developed and pressure-tested in real time.
What's included
- A pre-session diagnostic
- Post-session recaps and recommendations
- Six 90-minute sessions over six weeks
- Email and text support between sessions
- Personalized exercises and strategic tools mapped to your brand
- Strategic partner introductions
START & SCALE BRAND WITH SOUL™
Rachel works with a small number of founders and teams at a time. By application only.
Not ready to apply? Follow Rachel's Substack, The Soul Of Brand, where she explores brand development, the art of brand storytelling, and the craft of go to market strategy.
The Soul Of Brand