Brand Developer, Go To Market Strategist, Advisor, Investor
Rachel Roberts Mattox is a beauty brand strategist known for her expertise in guiding pre-revenue and early-stage brands to success.
A former agency owner and in-house marketing executive, Rachel excels at capturing a brand's essence, carving out its unique positioning, and identifying its greatest opportunity to succeed.
Rachel offers end-to-end Brand Development and Go To Market Strategy, and also supports Brand Revitalizations, Brand Transformations, Campaign Strategy, and Fractional CMO needs.
Leveraging her extensive network of vetted designers, developers, agencies and consultants, Rachel curates the perfect team for each project, ensuring flawless execution through collaborative efforts. Her strategic insights and innovative approaches have transformed countless startups into household names.
By The Numbers
Manifesto
Discover Rachel’s core Creative Commitments that guide her work. They are more than a process, they are a promise.
Begin With Why.
Rachel is relentless in uncovering your brand’s WHY. Her process is immersive, intuitive, and insightful, rooted in deep listening, boundless curiosity, and knowing which questions to ask. When combined, it reveals your brand’s greatest potential for differentiation and market penetration.
Be Unapologetically Specific.
Trying to be all things to all people makes for an unmemorable experience. Instead of capturing greater market share by appealing to the masses, you end up blending in and going down in history as a forgettable brand. Avoid irrelevance by avoiding ambiguity.
Do Less, Better.
Minimalism is the ultimate sophistication. Fewer strategic priorities leads to more focused execution and clearer communication. Rachel distills strategies until every. single. detail. is exactly what is needed. Nothing more, nothing less.
Don’t Compete, Create New.
The stroke of genius doesn’t come from looking at your competitors and trying to do what they do, only better. It comes by going deeper into your WHY to identify new and innovative ways to deliver your unique message. Rachel uncovers your differentiated, defensible UVP.
Mind your Body. Listen to your Gut. Speak from the Heart.
Rachel believes the practice of mindfulness is foundational to the creative process by increasing focus, enhancing awareness, and expanding the field of possibility. From this place, authenticity emerges.
Create a Ripple Effect.
The times call for radical and compassionate action. Businesses must take a stand for a cause greater than their own bottom line. As a brand developer, Rachel feels a responsibility to create brands that will positively impact millions of lives and our one shared planet. There are countless ways to do this, and she is committed to helping her clients find authentic ways to build a philanthropic mission into their business model.