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Rachel Roberts Mattox

Services

01Brand Development

A passionate founder and products that work are no longer enough to break through. Success requires strategic insight, industry knowledge, top-tier creative, and access to the right resources, talent and team. Rachel’s Brand Development and Go to Market process provides everything you need to start and scale a brand with soul.

Brand Strategy

Brand Strategy is the first building block in Brand Development. The process begins with defining your why, and ends with a clear UVP and positioning statement that is both differentiated and defensible. Rachel’s time-tested approach establishes a strategic foundation for your brand that defines:

  • Why you’re here
  • Who you serve
  • How you solve their problems better than anyone else
  • How you will win


  • Define Your Why
  • Cultural Thermals
  • Category Insights
  • Customer Analysis
  • Competitive Landscape
  • Competitive Advantage
  • Positioning
  • Product, Price, and Distribution Strategy

    • Brand DNA

    Your brand is nothing more - and nothing less - than how it is perceived in the mind of your customer. With your strategy in place, Brand DNA brings it to life by revealing your unique archetype, defining an unmistakable voice and tone, and defining your brand’s POV through scroll-stopping storytelling.

  • Archetype
  • Personality, Voice, Tone
  • Vision Mission, Promise, Values
  • Manifesto
  • Brand Story
  • Product Story
  • Brand Pyramid
  • Brand Lexicon

    • Brand Identity

    A brand isn’t just communicated with words. It is visually articulated across every touchpoint, from packaging to the website and social channels to the retail environment. Your Brand Identity ensures your customer knows who you are and what you’re about just by looking at you.

  • Creative Territories
  • Logo
  • Typography
  • Color Palette
  • Creative Mockups
  • Brand Guidelines

    • 02Go To Market Strategy

    Go To Market isn’t just about your launch. It’s your playbook for longevity. Rachel’s proprietary 6C GTM Framework™ transforms your Brand Strategy into action.

    The 6C GTM Framework™

    Each pillar in this proprietary process—Culture, Community, Content, Channels, Campaigns, and Cadence—weaves together into one cohesive strategy that delivers meaning, momentum and measurable results.

  • Culture
  • Community
  • Content
  • Channels
  • Campaigns
  • Cadence

    • 03Advisory Services

    Whether you’re starting from the ground up, restructuring from the top down, or scaling from the inside out, big moves require customized, continuous support.

    Fractional Support

    From Sounding Board Sessions to Fractional CMO support, Rachel offers tiered Brand & Marketing Advisory services designed to meet you where you are, and take you where you need to go.

  • Sounding Board Sessions
  • Brand Intensives
  • Fractional CMO

    • The Launch Studio

    Need expert-level, end-to-end support to bring your brand to market, including product development, operations and retail support? In partnership with THE BOARD, Rachel co-developed THE LAUNCH STUDIO, a turnkey solution that provides every critical function needed to incubate and launch a beauty brand today.