Viktor Michael
Case Study
With two clinical-grade products developed, Viktor Michael set out to redefine luxury recovery care. The founders brought in Rachel Roberts Mattox to build a strategic foundation and Go To Market plan that would position the brand as an innovator in post-procedure skincare, and attract discerning consumers, top-tier retailers, influential media, and investors.
Industry
Services
- Brand Strategy
- Brand DNA
- Go To Market Strategy
- Marketing Advisory
- Built Founding Team
Process
Rachel identified a compelling market opportunity rooted in unmet post-procedure needs. She mapped competitive white space, defined a differentiated positioning, and developed a pricing and distribution strategy to meet the expectations of a high-touch clientele. She brought the brand to life through voice, personality, and storytelling, then designed an omni-channel GTM strategy that established thought leadership, activated influencer and affiliate marketing, engaged the injector community, and secured high-impact retail partnerships.
Results
Pre-Launch
- Selected for the Bridge Mentorship Program by True Beauty Ventures
- Accepted into the Dream Ventures x Golden Hour Ventures Accelerator
- Built an advisory board and team of industry leaders in retail, branding, and marketing
- Founders featured as thought leaders at a major investor conference on the future of injectables
Launch
- Exclusive feature in Harper’s Bazaar
- Debut at a cult-favorite luxury beauty retailer with branded treatment experiences
- Launch event with top media, influencers, and celebrity injectors
- Retail expansion into Bluemercury Cache and Moda Operandi within the first year
A Few nice words
“Rachel listened attentively and provided a step-by-step roadmap for how we could get to where we wanted to go. She wrapped our brand with so much love and care, executed our vision with diligence, and ultimately overdelivered. Today, Viktor Michael has a distinct voice, strong positioning, and a phenomenal alliance with strategic partners. I would trust Rachel’s opinion in a heartbeat.”
- Nadya Kozlova, Co-Founder, Viktor Michael
