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Rachel Roberts Mattox

PLANTKOS

case study

Case Study

Pharmacist and first time founder Sejal Patel struggled with dehydrating, skin irritations and hyperpigmentation her whole life, but it wasn’t until her daughter was diagnosed with pigmentary mosaicism that her aha moment came: skincare products are developed with lighter skin tones in mind, even though melanin-rich skin is physiologically different. Calling upon her insights as a pharmacist and her native Indian roots, she blended Ayurvedic herbs proven to deliver skin benefits with clean clinical actives to create proprietary ingredient synergies.

With formulas in development, Sejal hired Rachel Roberts Mattox and her team for a complete Brand Development and Go To Market Strategy that would position Plantkos as a clinically inclusive skincare brand proven to address the most universal skin concerns - dehydration, irritation and hyperpigmentation.

Industry
  • Skincare
    • Services
    • Brand Strategy
    • Brand DNA
    • Go To Market Strategy
    • Marketing Advisory
    case study

    Process

    Rachel identified an unmet need among melanin-rich consumers who suffered more commonly and severely with dehydration, irritation and hyperpigmentation. This insight became the foundation of the Brand Strategy, pointing to a clear competitive advantage and UVP. She brought the brand to life through voice, personality, and science-first storytelling, then designed an omni-channel GTM strategy that established Plantkos as a breakthrough brand at launch.

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    Results

    Pre-Launch
    • Selected for the Bridge Mentorship Program by True Beauty Ventures
    • Built a team of industry leaders in retail, branding, and marketing
    • PR Launch event featuring dozens of top-tier media outlets, journalists and influencers
    Launch
    • Won Beauty Independent’s 2022 Beacon Award for Best Brand Launch
    • Accepted into The Detox Market Launchpad Accelerator Program
    • Expanded into Bluemercury, goop, Bergdorf Goodman, Neiman Marcus and Thirteen Lune
    • Featured in Vogue, Allure, Byrdie, Who What Wear, Essence, HuffPost, goop, Oprah Daily, Bustle

    A Few nice words

    “From the first conversation I had with Rachel, she’s known exactly what I’m looking for. It’s like she’s reading my mind! Rachel helped tell my story and bring Plantkos to life in a way I never imagined. Her creativity and the unique ability to not only find our point of differentiation but also articulate it in a very succinct and beautiful manner is magnificent. Her work ethic and timeliness in delivering projects is commendable. Plus her network in the beauty industry is invaluable, which is extremely helpful for a new brand in the launch phase. I highly recommend working with Rachel.”

    - Sejal Patel, Founder, PLANTKOS

    testimonial