Josh Rosebrook
Case Study
When Josh Rosebrook discovered a breakthrough in biofermentation technology — a 100% bioidentical micro-molecular collagen — he knew it would require a bold, elevated Go To Market strategy to match the innovation. The brand turned to Rachel Roberts Mattox to craft the campaign strategy and positioning that would clearly communicate the product’s scientific sophistication while resonating with both loyalists and new audiences.
Industry
Services
- Go To Market Strategy
Process
Rachel led the launch of BioIdentical Collagen Serum with a science-forward yet emotionally resonant approach, positioning the product as the first truly bioidentical, skin-integrating collagen serum on the market. She crafted messaging that disrupted the collagen category’s status quo, built product education across sales channels, and infused every asset with elevated storytelling that made the science both aspirational and accessible.
Her strategic contributions included defining the product narrative, developing the press release and web positioning, and guiding the sales, education, and digital content ecosystem to ensure message integrity across touchpoints.
Results
Launch Impact
- The launch positioned Josh Rosebrook as a category leader in biotech skincare
- Campaign messaging clearly distinguished BioID Collagen Serum as a biotech innovation, not a traditional collagen booster
- Press, retailer, and consumer excitement exceeded expectations
- 40% of all launch sales came from new customers
A Few nice words
“The response has been overwhelmingly great and the launch exceeded our expectations. Of all sales so far, 40% have been new customers! This product has absolutely positioned us as a leader in biotech innovation. I couldn't have done this without you!”
- Josh Rosebrook , Founder, Josh Rosebrook
